Greycaps and Grey cells

When we made our foray into schools, general knowledge at best was seen by kids as boring, intellectually draining and an activity that a bunch of 'nerds' indulged in. We found GK to be nothing but repackaged academics in the form of questions and answers or a bunch of data that simply did not excite or add value to the 'gimme more' generation that we cater to these days. Giri Balasubramaniam, affectionately called Pickbrain, heads Greycaps India Pvt Ltd; India 's second largest quiz and knowledge services company. Pickbrain is known for his unique quiz shows and his trademark sense of humour. Pickbrain in a tête-à-tête with MENTOR .